Modelville was a spin-off reality series from America's Next Top Model which aired within "The Tyra Banks Show". It featured five former contestants who competed for a $50,000 spokesperson contract with Carol's Daughter.
Similar to Top Model, the contestants all lived in the same house together, with the exception that they were allowed to keep their cellphones and had access to the Internet, allowing them to update their blogs each day to give their take on the process. Each model had have to direct and star in her own 30-second commercial for Carol's Daughter.
The competition was documented on "The Tyra Banks Show" on a biweekly basis, except for the finale, which aired almost a month after the penultimate episode.